Elif Duran, Co-founder and CEO of BeforeSunset – Interview Series

Effective time management is crucial for achieving your goals and enhancing productivity. SunSet AI offers innovative solutions that streamline task prioritization, automate scheduling, for managing your time and provide insights to help you focus on what truly matters.

BeforeSunset AI Logo

BeforeSunset is a time management tool that helps individuals and teams stay organized and prioritize tasks effectively. With features like time-blocking and task tracking, it supports better planning and productivity.

BeforeSunset creates ideal daily schedules through proven productivity methods like time boxing while adapting to personal preferences. By combining calendars, to-dos, and notes into one platform, it functions as a smart daily and weekly planner.

  • “At BeforeSunset, our mission is to help people take control of their time and focus on what truly matters”
    Elif Duran
    Elif Duran
    Co-founder and CEO

Elif Duran, a forward-thinking entrepreneur with a background in computer engineering, co-founded BeforeSunset to address inefficiencies in modern work processes. Her leadership reflects her dedication to creating meaningful solutions.

In this exclusive interview,

Elif shares her vision for BeforeSunset, her entrepreneurial journey, and the future of time management tools.

Interview with Elif Duran
BeforeSunset AI

BeforeSunset AI was born from a problem I personally experienced. I was working intensely but had no clear understanding of where my time was going. I struggled to set priorities and stick to my plans.

Realizing that other entrepreneurial-minded individuals faced the same challenge, I conducted research and identified three core issues: lack of prioritization, poor time management, and difficulty focusing.

I decided to develop an AI-powered personal assistant to solve these problems. BeforeSunset AI is more than just a task manager; it’s a smart guide that helps users prioritize effectively, manage their time efficiently, and stay focused. Our goal is to create an experience that leaves users feeling truly accomplished at the end of the day.


With the Google Calendar 2-way sync and enhanced AI algorithms, BeforeSunset AI takes daily planning to the next level. Users can now connect multiple calendars, allowing our AI to create plans that seamlessly integrate their events and tasks.

This means no more juggling between to-do lists and calendars—BeforeSunset AI ensures that tasks and events stay in sync, helping users prioritize effectively and make the most of their time.

By considering existing commitments, AI-generated schedules become smarter, more personalized, and truly aligned with each user’s daily flow.


BeforeSunset AI’s task prioritization system is built on an AI-powered architecture that optimizes planning according to the user’s work style and preferences.

BeforeSunset AI - task prioritization system

Technical Architecture:

1. User Data: Users define their personal and work hours and input their personal and work to-dos. They can also choose one of the following productivity methods:

  • Eat the Frog: Focuses on completing the most difficult and important tasks first.
  • Batch Similar: Groups similar tasks together to boost efficiency.
  • Quick Wins: Prioritizes smaller tasks that can be completed quickly to increase motivation.
  • Task Variety: Plans different types of tasks in sequence to avoid monotony.
  • Smart Balance: Balances tasks based on difficulty and priority for a well-rounded schedule.

2. Task Properties: Each task is evaluated based on the following attributes:

  • Priority
  • Due date
  • Planned time
  • Category
    If users don’t provide this information, AI suggests suitable values.

3. AI Agents (Powered by OpenAI Agent API):

  • Priority Agent: Determines the urgency and importance of tasks.
  • Category Agent: Classifies tasks into the appropriate categories.
  • Schedule Agent: Optimizes the timing of tasks based on the user’s working hours and chosen productivity method.

4. Smart Scheduling: AI synchronizes the user’s tasks and calendar events, generating the most efficient and personalized daily plan that aligns with the chosen productivity method. This ensures users get a tailored, well-balanced daily schedule.

BeforeSunset AI - Optimal Time

BeforeSunset AI’s Oasis focus mode aims to minimize distractions and enhance productivity for users.

BeforeSunset AI - Focus Mode Oasis

How It Works:

1. Task Focus: After the user plans their day and sets their to-dos, Oasis ensures they focus on only one task at a time.

2. Personalized AI Environment: The user answers the question, “Where do you want to work today?” and selects an environment, such as “a café in Paris.” The AI then creates a background suited to this choice.

3. Oasis Screen Features:

  • To-do list and notes
  • Pomodoro and count-up timers
  • Music, sounds, and daily manifesto
  • Customizable AI-generated backgrounds
  • AI-driven subtasks creation, making them actionable, and time estimation

4. Technical Details:

  • OpenAI Agent API is used to break tasks into subtasks and make time estimates.
  •  Flux-1.1-Pro-Ultra model from Replicate is used to create personalized backgrounds.

Oasis provides all the necessary tools for the user to focus on completing their task and staying motivated.


BeforeSunset AI‘s process of breaking down complex tasks into subtasks using OpenAI Agent API works as follows:

  • Task Analysis: AI identifies the main components of the task.
  • Categorization and Prioritization: The task type and priority are evaluated.
  • Time Estimation: The estimated duration for each subtask is calculated.
  • User Behavior: The task breakdown is customized based on the user’s past preferences.
  • Actionable Breakdown: Subtasks are divided into small, actionable steps.
  • Dependencies and Timing: The order and dependencies of the subtasks are considered.

This process makes complex tasks more manageable and efficient.


In BeforeSunset AI, Natural Language Processing (NLP) processes user-written tasks as follows:

  1. Estimated Duration: NLP determines the estimated duration from the task’s content.
  2. Category Identification: The appropriate category is assigned based on the task description.
  3. Priority Identification: NLP extracts the priority from the task’s phrasing.

This allows users to define tasks quickly and accurately, enabling the AI to make more efficient planning suggestions.


BeforeSunset AI - Mobile logo

With the recent launch of our mobile app, we have ensured seamless sync between the web and mobile platforms using Supabase, so we haven’t faced any synchronization issues. However, since the mobile app was launched later than the web version, some frontend features are still being developed. Currently, the mobile app is a companion to the web version.

We are working at full speed on mobile development to match all features with the web platform.


A: BeforeSunset AI’s analytics system helps users understand and improve their productivity. The analyses are done on a daily and monthly basis. These analyses show how many tasks were completed, which goal was focused on, how much effort was spent on tasks, and whether the user worked more or less than planned.

Users can compare their performance with previous periods to aim for better planning. The system also aims to motivate users with badges, and in the future, AI-driven personalized suggestions will be introduced to enhance this process further.


BeforeSunset AI aims to sustain productivity with a healthy balance, not just task completion, through its mindful productivity approach. Oasis (Focus Mode) minimizes distractions, helping users focus on a single task. It also provides motivation through daily manifestos and AI-driven suggestions. Personalized planning organizes tasks based on the user’s productivity style.

Finally, it ensures a sustainable productivity experience by taking users’ mental and emotional balance into account.

Additionally, we support users not only in planning their day but also in following through with their plans through our features.


When adding new AI features, we strive to maintain the platform’s user-friendly interface. We always aim to keep the learning curve low and ensure that users can easily learn the tool without the need for a detailed product tour.

Through A/B testing, we try to select the best design among the options we’re uncertain about. Instead of adding too many features, we integrate the ones that are user-driven and align with their needs.


When we think about the role of AI in personal productivity tools over the next few years, we can say that we are currently in the second phase. In the first phase, AI helped organize users’ daily tasks and manage their calendars, which was a critical step in enhancing productivity and simplifying time management. Users were able to plan their to-do lists more efficiently with the help of AI.

In the current second phase, AI has become more sophisticated, breaking down users’ tasks into meaningful subtasks, making each task more manageable. Additionally, AI is now taking over parts of tasks on behalf of the user, encouraging them to focus only on the critical and creative aspects. This enables users to work more efficiently and stay focused.

BeforeSunset AI - Personal Productivity Tools

In the third phase, AI will fully understand the user’s needs and take over managing all tasks by itself, minimizing the need for user intervention. This will save users time and maximize their productivity. This evolution will turn AI from just a helper into a proactive partner in every step of the user’s productivity journey.


BeforeSunset AI’s philosophy of “finish your tasks before sunset” influenced our product design to promote a calm and productive lifestyle. To encourage users to focus and complete tasks efficiently, we used teal and coral colors, creating a peaceful yet positive atmosphere.

With a minimalist design approach, we allowed users to complete their tasks without stress, offering a seamless experience that combines productivity with tranquility.


Managing my time with BeforeSunset AI has become one of my best habits. I prioritize tasks and aim to finish everything before sunset. Of course, my walking days (Tuesday, Thursday, Friday, and Sunday) are part of the routine too; these times give me a chance to recharge both physically and mentally.

By taking short breaks during work and setting aside some personal time in the evenings, I maintain a good work-life balance. So, while working efficiently, I also try to live a calm life following the “BeforeSunset” philosophy.


Before we wrap up this interview for AffMaven – you’ve seen many communities in the digital marketing space. Our platform has evolved significantly since starting as BloggingEclipse in 2016, becoming a recognized name in affiliate marketing events and conferences globally.  What message would you like to share with our community members who are working to innovate and grow in this dynamic industry?”

As people who’ve witnessed the industry’s evolution, we believe we’re in an unprecedented era of opportunity where creativity and authenticity matter more than ever. To every marketer working to make their mark: keep pushing boundaries, but never lose sight of the real people on the other side of your campaigns.

True innovation in our field isn’t just about new technologies or higher conversions – it’s about creating genuine value and connections that stand the test of time.

AffMaven’s journey from BloggingEclipse to a global community exemplifies this perfectly. The future belongs to those who dare to think differently while staying true to the fundamentals of trust and value creation.

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