Snapchat has just dropped a bombshell for affiliate marketers and content creators! On April 24, 2025, Snap Inc. officially launched its long-awaited Snapchat for Business Affiliate Program, opening up fresh money-making opportunities for marketers, publishers, and agencies worldwide.
This program lets you earn sweet commissions by referring new advertisers to Snapchat’s ad platform.
If you’re keen to boost your affiliate income streams, this guide will walk you through everything you need to know about Snapchat’s new affiliate program, how it works, and how to make the most of it.
What is the Snapchat Affiliate Program?
The Snapchat Affiliate Program is a new initiative that rewards marketers, publishers, and creators for bringing qualified advertisers to the Snapchat platform. Under this program, you’ll earn a competitive commission for each new advertiser you successfully refer who then spends money on Snapchat ads.
Powered by PartnerStack, a Canadian partner ecosystem platform, the program aims to make it easier and more rewarding for small and medium-sized businesses to grow using Snapchat Ads, PartnerStack will handle all the tracking of ad spend and commission rates for your referrals on the platform.
Key Benefits of the Program
As a Snapchat affiliate, you’ll have the chance to:
- Earn Commissions: Get paid a percentage of the revenue from eligible customers who run ads on Snapchat after clicking through your tracking link.
- Educate Others: Help small businesses effectively reach Gen Z and Millennial audiences through engaging mobile-first campaigns.
- Showcase Ad Formats: Create content highlighting Snapchat’s innovative ad formats, from AR Lenses to Collection Ads.
- Share Strategies: Help brands grow by sharing proven best practices and real-world strategies.
- Join a Global Network: Connect with a diverse, worldwide community of digital advertising innovators.
How the Snapchat Affiliate Program Works?
The mechanics of Snapchat’s affiliate program are straightforward but require careful attention to detail to maximize your earnings.
Enrollment Process
To join the Snapchat Affiliate Program, you’ll need to:
- Meet the eligibility requirements set by Snapchat
- Create an account with PartnerStack (Snap’s platform provider)
- Complete an application via PartnerStack
- Provide accurate and complete information
- Wait for Snap’s approval (they may reject applications at their discretion)
Earning Commissions
Once approved, here’s how you’ll earn:
- You’ll receive a unique tracking link to share with potential advertisers
- When eligible customers click your link and start running ads on Snapchat, you earn a percentage of the revenue paid to Snap
- Eligible revenue must be accrued within 90 days of customers clicking your tracking link
- Only new advertisers who haven’t previously run ads on Snapchat qualify as “Eligible Customers”
According to Snap’s terms, you’ll “earn a competitive commission for each new advertiser you sign up on Snapchat ads. You’ll start earning when you refer to eligible advertisers”.If your referrals launch a Snap ad campaign within 90 days, you’ll receive your commission payment.
Why Snapchat for Business is a Goldmine for Affiliate Marketers
Snapchat for Business offers unique advantages that make it an excellent platform for affiliate marketing in 2026.
Massive and Engaged User Base
Powerful Demographics and Spending Power
Strong Financial Performance
How to Get Started Today
Ready to jump in? Here’s your step-by-step guide to becoming a Snapchat affiliate:
- Check Eligibility: Make sure you meet Snapchat’s requirements
- Create Accounts: Set up accounts on both Snapchat and PartnerStack if you don’t have them already
- Apply: Complete the application through PartnerStack
- Get Approved: Wait for Snapchat’s approval
- Access Resources: Use Snapchat’s marketing assets and guides
- Generate Your Link: Create your unique tracking link
- Start Promoting: Begin sharing your link with potential advertisers
- Track Performance: Monitor your referrals and commissions through PartnerStack
How to Promote as a Snapchat Affiliate
To succeed as a Snapchat affiliate, you’ll need to create engaging content that showcases the platform’s advertising potential.
Effective Promotion Strategies
Snapchat’s Advertising Features
Understanding Snapchat’s ad ecosystem will help you better promote it to potential advertisers.
Ad Types Available on Snapchat
| Ad Type | Description |
|---|---|
| Video Ads | Short videos (up to 10 seconds) showcasing products |
| Collection Ads | Carousel format featuring multiple products in one ad |
| Story Ads | A series of Snaps (3-20) that tell a cohesive story |
| Dynamic Ads | Personalized ads based on user behavior and preferences |
Eligibility Requirements and Terms
Before applying, make sure you understand the program’s requirements and terms.
Who Can Join
While Snapchat hasn’t publicly disclosed all eligibility criteria specifically for the affiliate program, based on their other programs, you likely need:
Important Terms to Know
Why Snapchat Launched This Program Now
Snapchat’s affiliate program is part of a broader strategy to grow its advertising business, particularly among small and medium-sized businesses.
Strategic Timing
Business Impact
The affiliate program creates a win-win situation:
Final Thoughts
The Snapchat Affiliate Program offers a brilliant opportunity for affiliate marketers to earn additional income while helping businesses find the power of Snapchat advertising. With its massive user base, strong engagement metrics, and growing ad business, Snapchat presents a unique value proposition in the social media marketing space.
By joining now, you’ll be among the first wave of affiliates to tap into this new revenue stream. No matter if you’re already familiar with Snapchat or just getting started, the platform’s focus on authentic, visual content makes it an exciting addition to your affiliate marketing strategy.
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Affiliate Disclosure: This post may contain some affiliate links, which means we may receive a commission if you purchase something that we recommend at no additional cost for you (none whatsoever!)
