Getting your traffic arbitrage campaigns approved feels like playing hide and seek with ad network moderators. One day your ads are running smooth, the next day you’re staring at rejection emails faster than you can say “policy violation.”
Cloaking has become the secret weapon that separates profitable affiliates from those burning through ad budgets. This technique lets you show compliant white pages to moderators while directing real users to your actual offer pages.
Media buyers running campaigns in competitive niches like nutra, dating, or gambling know that playing by every single rule means missing out on serious profits. Smart traffic filtering keeps your campaigns alive while competitors get their accounts banned.
The reality? Ad networks are getting stricter, bot detection is getting smarter, and traditional approaches just don’t cut it anymore. Cloaking tools can boost your conversion rates by filtering junk traffic and protecting your landing pages from prying eyes.
What is Cloaking in Traffic Arbitrage?
Cloaking is a technology used to segment traffic and display different versions of a webpage to various user groups.
This isn’t just about trickery; it’s about smart traffic management.
The entire system hinges on two key components: the White Page and the Offer Page.
A good cloaking service acts as a gatekeeper. It analyses incoming traffic in real-time and decides who sees which page. Bots, moderators, and competitors get the White Page, while potential customers are directed to the Offer Page.
Why You Absolutely Need Cloaking for Your Ad Campaigns
If you’re running campaigns in competitive or “grey-hat” niches like nutra, dating, or gambling, cloaking isn’t just helpful—it’s often necessary.
Sticking to the rules is hard when platforms have policies that can feel overly restrictive. Here’s why cloaking is a vital part of any serious affiliate marketer’s toolkit.
A Step-by-Step Guide: Setting Up Your First Cloaking Campaign
Now for the practical part. We’ll walk through how to set up a cloaking campaign from start to finish. For this tutorial, we will use Cloaking.House, a popular cloud-based tool known for its powerful machine learning filters and user-friendly interface.
It’s a professional solution for filtering traffic and is compatible with all major sources, including Facebook, TikTok, and Google Ads.
Step 1: Get Your Pages Ready
Before you even think about cloaking, you need your two essential pages:
- Your White Page: Create a simple, clean page on a domain. You can use WordPress to quickly build a blog or a basic site that looks legitimate. Ensure it fully complies with the ad network’s policies.
- Your Offer Page: This is your affiliate landing page or a direct link from your CPA network. This page is hosted separately or on the same domain, but its content is what you want to show to your real users.
Step 2: Create a Cloaking.House Account
Getting started with Cloaking.House is straightforward. It is a cloud-based service, so you don’t need your own server, and the setup is quick.
- Sign up for an account. They offer a 7-day free trial, which gives you full access to test out the features without any commitment.
- Once inside, you’ll see a clean dashboard with sections for Flows, Filtering Lists, Domains, and Statistics. This is your control centre for all your cloaking activities.
Step 3: Create Your First “Flow”
In Cloaking.House, a “flow” is a single campaign setup that connects your White Page, Offer Page, and filtering rules.
Go to the Flows section in the dashboard and click Create a flow.
- Give your flow a memorable name.
- Add Your Pages:
- In the White Page section, paste the URL of your safe, compliant page.
- In the Offer Page section, you have a few choices. The Load Content option is often best for platforms like Facebook that dislike redirects. This method loads your offer content directly on your domain. To use it, you’ll need to upload your offer page files to your server and rename the main file (e.g., from index.html to offer.html).If you’re using a direct affiliate link, you can use the Redirect or iFrame options.
Step 4: Configure Your Traffic Filters
This is the most important step. Filters are how the system separates good traffic from bad. Cloaking.House uses machine learning and processes over a million clicks daily to achieve up to 99.9% accuracy, running each click through 27 different security checks.
- Enable Cloaking: The first and most critical setting. Tick the box to activate the platform’s core filtering engine. This uses a massive database to block known bots and moderators from ad networks.
- Set Your Filters: Now, fine-tune who gets to see your Offer Page. You can set rules for:
- Countries: Allow traffic only from specific GEOs you are targeting.
- Devices: Choose whether to allow mobile, desktop, or tablet users.
- Operating Systems & Browsers: Specify which OS (e.g., Android, iOS) and browsers (e.g., Chrome, Safari) are allowed.
- VPN and Proxies: It’s highly recommended to block traffic coming from VPNs or proxies, as this is often how moderators check links.
- Blacklists: You can add specific IP addresses or user agents to a blacklist.
Once your filters are set, click Save to create the flow.
Step 5: Finalise and Activate Your Flow
You’re almost there. The final step is to link your website with the Cloaking.House flow.
- Back on the Flows page, find the flow you just created and click the download icon.
- Click the button to Download index.php.
- Upload this index.php file to the root directory of the website where your White Page is hosted. This file contains the logic that will communicate with Cloaking.House to filter your traffic.
- Finally, go back to your flow’s status page in the dashboard, set the status to Active, and save it.
Your cloaking setup is now live. All traffic hitting your domain will now be filtered according to the rules you defined.
How to Test if Your Cloaking is Working?
Never launch a campaign without testing your setup first. Here’s a simple way to do it:
Cloaking.House vs. Other Cloaking Tools
Here’s how Cloaking.House stacks up against some popular alternatives:
| Tool | ML Filtering | Real-Time Updates | Platform Support | Free Trial | Price (from) |
|---|---|---|---|---|---|
| Cloaking.House | Yes | Yes | All major ads | Yes (7d) | $30/mo |
| FraudFilter | Yes | Yes | Most | No | $49/mo |
| Noipfraud | Yes | Yes | Most | No | $39/mo |
| TrafficArmor | Yes | Yes | Most | No | $59/mo |
Why Cloaking.House? It’s fast, accurate, easy for beginners, and trusted by serious affiliates. Plus, you get a free trial and regular discounts.
If both tests work, your cloaking system is configured correctly. If you run into issues, double-check your flow settings, make sure the index.php file is uploaded correctly, or contact the support team for help.
Final Thoughts
Cloaking isn’t just about hiding pages—it’s about smarter traffic segmentation and protecting your ad spend. With over 45% of affiliates calling traffic quality their top headache, using cloaking tools can keep bots and spies off your offer pages and help you reach the right audience.
Top affiliates running traffic arbitrage campaigns see higher conversion rates and fewer bans by filtering out junk clicks. As affiliate marketing keeps growing past $8,000/month averages, will your next campaign use cloaking to stay ahead of the competition?
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Affiliate Disclosure: This post may contain some affiliate links, which means we may receive a commission if you purchase something that we recommend at no additional cost for you (none whatsoever!)
