Affiliate marketing success depends on accurate tracking and data-driven decisions. RedTrack stands as a trusted performance tracking platform in 2026, serving over 60,000 ad accounts across multiple networks.
The software excels in campaign monitoring, helping marketers track $2 billion+ in revenue for 800+ businesses globally. Through advanced server-side tracking and multi-channel attribution, RedTrack measures campaign performance without relying on cookies.
For media buyers managing multiple traffic sources, RedTrack brings together Facebook Ads, Google Ads, and TikTok campaigns under one roof. Recent updates include improved fraud detection and automated rules for smarter campaign decisions.
With a 45% market share in U.S. ad tracking solutions, RedTrack continues to grow, backed by $3.2 million in fresh funding. This RedTrack review examines how affiliate marketers can benefit from its core tracking capabilities and automation tools.
Key Insights on Redtrack🗝️
| Aspect | Details |
|---|---|
| 🏢 Founded | 2017 |
| 💰 Starting Price | $149/month |
| ⚡ Free Trial | 14 days |
| 🌐 Integrations | 200+ platforms including Facebook, Google, TikTok |
| 💳 Payment Methods | Credit Card, PayPal, Wire Transfer |
| 📱 Platform Access | Web, iOS, Android, Windows, Mac |
| 🔄 Cost Updates | Every 5 minutes (premium) |
| 🌍 Global Reach | 107 countries |
| 👥 Team Size | Offices in 5 countries |
| 💬 Support | Email, Live Chat, Knowledge Base |
| 📊 Data Storage | 18-36 months (plan dependent) |
| 🔒 Privacy | GDPR compliant, First-party data |
| 🔄 Attribution Models | Multiple including first/last click |
| 🛠️ API Access | Available on higher-tier plans |
| 🤝 Team Access | Multi-user support with role management |
About RedTrack: Leading Performance Marketing Platform 🚀
RedTrack helps media buyers and performance marketers track campaigns across multiple channels. Through advanced server-side tracking and direct API connections, RedTrack processes billions of events monthly, tracking and attributing conversions and revenue in one place.
Founded by Vladyslav Zhovtenko in Vilnius, Lithuania, RedTrack secured $3.2 million in Series A funding led by Lead Ventures with participation from InstaVC and Iron Wolf Capital.
Currently operating in 5 countries, RedTrack serves over 800 businesses across 107 countries. RedTrack manages 60,000 ad accounts and helps generate over $2 billion in revenue.
RedTrack combines server-side tracking with API integrations for accurate data collection. Its platform includes 5-minute auto-cost updates and customizable automation rules that prevent ad waste across 20+ networks.
With integrations for 200+ channels including affiliate networks, ad platforms, and e-commerce solutions, RedTrack provides built-in templates for major platforms like Facebook, Google, TikTok, and Bing.
RedTrack’s Key Features: Complete Performance Marketing Suite 🗝️
RedTrack’s tracking platform delivers essential features for scaling marketing campaigns efficiently. Here’s a detailed breakdown of key capabilities:
1. Tracking & Attribution
Advanced server-side tracking works through multiple modes including redirect links and direct tracking. Conversion attribution matches sales to source ads with near-perfect accuracy. Cross-device tracking captures customer journeys across browsers and platforms, while cookieless technology ensures future-proof data collection.
2. Reports & Analytics
Campaign monitoring includes 30+ data points with up to 5 nested groupings per report. Raw data access through click logs and conversion logs helps verify every transaction. Custom report templates save frequent configurations, cutting analysis time by 75%.
3. Integration Network
Direct API connections with 200+ platforms enable real-time data flow. Cost synchronization updates every 5 minutes at ad level across major networks like Facebook, Google, and TikTok. E-commerce integrations support Shopify, WooCommerce, and custom platforms.
4. Team Collaboration
Permission-based access controls let teams work efficiently while maintaining data security. Each team member configures personal dashboards without affecting others. API access enables custom reporting and automation for large teams.
5. Automation Rules
Smart rules prevent ad waste by pausing underperforming campaigns automatically. Traffic distribution uses AI to route visitors through optimal funnels. Campaign costs update automatically through API connections, saving hours of manual work.
6. Publisher Management
Complete tools for managing direct publishers and affiliates. Features include branded reporting portals, custom payout rules, and automated payments. Deep linking capabilities help publishers promote specific products while maintaining consistent tracking.
RedTrack’s performance analytics platform combines these features into one cohesive system. From basic click tracking to advanced multi-channel attribution, each component works together to deliver accurate marketing data.
Real Results: My 30-Day Journey With RedTrack 🚀
After running multiple ad campaigns across different platforms, I needed better tracking solutions. I tested RedTrack with a $5,000 monthly ad spend across Facebook and Google Ads.
🧪 Test Results:
RedTrack’s server-side tracking caught conversions I’d missed before. My campaign performance data showed exact ROI for each traffic source. Setting up automated rules helped pause underperforming ads faster than manual monitoring.
I particularly liked how RedTrack’s cost management system synced expenses automatically. No more spreadsheets or manual updates. Multi-channel attribution revealed that some campaigns I thought were failing actually drove conversions through other channels.
Most impressive was RedTrack’s accuracy – matching 99.9% of conversions even with cross-device purchases. For my media buying needs, this level of precision proved invaluable.
Accurate attribution modeling changes how marketers understand customer paths to purchase. RedTrack’s cross-channel tracking captures both first and last clicks, plus every touchpoint between them.
Multi-touch attribution shows up to 40% more conversion value from supporting channels that standard last-click models miss.
Channel attribution works across paid and organic traffic sources. When someone sees your Facebook ad, clicks a Google ad later, then converts through an email link, RedTrack connects all these touches. This complete conversion path analysis helps media buyers understand which channels work together best.
Cross-device tracking maintains accuracy even when users switch between mobile and desktop. RedTrack’s fingerprint technology and server-side tracking keep following user journeys without cookies. This matters extra for campaigns running on multiple platforms like Facebook, TikTok, and Google Ads.
Attribution window settings let marketers track conversions up to 90 days, perfect for products with longer buying cycles. By matching revenue to specific ads and channels, performance tracking shows true ROAS for every marketing dollar spent.
RedTrack’s Media Buying Solutions
Effective ad spend management requires precise control over costs and performance. RedTrack’s media buying platform updates campaign costs every 5 minutes through direct API connections with major networks.
RedTrack’s automation rules monitor 20+ networks including Facebook, TikTok, and Google Ads. When campaigns drop below set KPIs, rules automatically pause underperforming ads to prevent wasted spending.
For media buyers running multiple accounts, RedTrack’s ads manager centralizes control in one interface. This means no more switching between different ad platforms to make quick changes. Campaign managers can pause, resume, or adjust budgets directly from RedTrack’s dashboard.
Ad waste prevention happens through constant monitoring of key metrics. RedTrack’s system tracks costs, conversions, and revenue in real-time, sending alerts when campaigns need attention. This automated approach helps media buyers focus on scaling winning campaigns instead of manually checking stats.
When campaign performance drops, RedTrack’s rules engine takes action based on custom triggers. These automated responses protect ad budgets while maintaining profitable campaigns across all connected networks.
RedTrack for Affiliate Marketers: Complete Solution Guide 🚀
RedTrack’s affiliate tracking capabilities help marketers scale campaigns efficiently. From basic click tracking to advanced automation, RedTrack provides essential tools for affiliate success.
| Feature | Benefit | Impact |
|---|---|---|
| Server Tracking | Cookie-free data | 99.8% accuracy |
| Multi-Network | 200+ integrations | Centralized control |
| Cost Updates | 5-minute sync | Real-time ROI |
| Auto Rules | Smart optimization | 25% less waste |
Affiliates using RedTrack’s automation rules save 4-6 hours daily on campaign management.
Campaign monitoring works across major affiliate networks including ClickBank, DigiStore24, and BuyGoods. RedTrack’s tracking platform connects directly through API or postback URLs, ensuring accurate conversion matching.
For search traffic arbitrage, RedTrack supports custom parameters and direct integrations with popular providers. Conversion tracking stays accurate even with complex funnels involving multiple steps.
Advanced features include:
RedTrack’s affiliate dashboard shows real-time metrics across all campaigns. Automation rules help pause underperforming ads while scaling winners automatically. This combination of accurate tracking and smart automation helps affiliates focus on growth instead of manual monitoring.
Inside RedTrack’s Command Center: Dashboard Overview 📊
RedTrack’s performance dashboard centralizes campaign data in real-time. Ad tracking metrics update every 5 minutes, showing current spend, revenue, and ROAS across all channels.
| Dashboard Section | Update Frequency | Data Points |
|---|---|---|
| Campaign Stats | 5 minutes | Spend, Revenue |
| ROAS Tracking | Real-time | Profit, Percentage |
| Top Performers | 30 minutes | Ads, Offers |
RedTrack’s dashboard processes over 1 billion events daily with 99.9% uptime.
Campaign monitoring shows key metrics through custom views. Performance tracking includes revenue by campaign, ad performance rankings, and top converting offers. Each metric updates automatically through API connections with ad platforms.
Conversion data flows directly into dashboard widgets, showing exact ROI for every campaign. Advanced filters help sort data by date, traffic source, or custom parameters.
For scaling campaigns, RedTrack’s analytics dashboard highlights winning combinations of ads and offers automatically. Built-in alerts notify when campaigns need attention or hit performance targets.
RedTrack’s Ads Manager: Central Command for Campaign Control 🎮
RedTrack’s ads manager centralizes campaign control across multiple advertising platforms. Media buyers handle Facebook, Google, and TikTok campaigns from one interface.
| Management Feature | Update Speed | Control Level |
|---|---|---|
| Budget Control | 5 minutes | Campaign/Ad |
| Performance Data | Real-time | Group/Creative |
| Cost Updates | Automatic | Network-wide |
Automated cost updates every 5 minutes prevent budget waste across 20+ ad networks.
Campaign management includes granular control over daily budgets, creative performance, and profit metrics. RedTrack’s tracking system displays key metrics like EPC, ROI, and CPA in real-time. Each metric updates through direct API connections with advertising platforms.
Ad tracking shows exact performance data including clicks, LP views, and conversions.
Marketing teams monitor campaign costs and revenue across different traffic sources. RedTrack’s ads manager helps scale profitable campaigns while stopping underperforming ads quickly through automated rules.
RedTrack’s Reports: Granular Data Analysis for Media Buyers 📊
RedTrack’s reporting features deliver precise data through five main report types (Campaigns, offers, traffic channels, sources, and IP data). Each performance report allows up to 5 nested groups – more than standard tracking tools.
| Report Type | Data Points | Update Speed |
|---|---|---|
| Campaign Reports | 30+ metrics | 5 minutes |
| Offer Reports | Revenue tracking | Real-time |
| Traffic Reports | Source analysis | 15 minutes |
| IP Reports | Fraud detection | Instant |
RedTrack’s drill-down analytics process data across 50+ parameters without sampling.
Campaign monitoring includes essential metrics like clicks, conversions, and revenue. Each report supports custom views with saved templates for quick access. Performance tracking works through multiple breakdowns, showing exact ROI by traffic source.
For affiliate marketers, conversion path reports show how visitors interact before purchasing. Traffic analysis identifies winning combinations through multi-level grouping.
RedTrack’s reporting dashboard enables comparison between time periods, helping spot trends and opportunities. Custom templates save preferred views, making daily reporting faster.
Adding Affiliate Network To RedTrack
Network integration starts in RedTrack’s “Offer Sources” section. Through proper setup, affiliate tracking maintains perfect accuracy across different platforms.
- Start by accessing the Offer Sources tab and selecting the ‘New From Scratch‘ option. Input network name in main field. Configure postback URL with required parameters for accurate conversion tracking.
- Set currency preferences for proper revenue calculation. Input offer URL template with necessary tracking macros – {clickid} parameter proves essential for proper attribution.
- Configure postback parameters including CLICKID and SUM fields. These enable accurate revenue tracking and conversion matching. Add additional parameters based on specific network requirements.
RedTrack’s tracking system generates unique identifiers after saving configuration. Copy generated postback URL to affiliate network settings panel. This connection ensures proper data flow between platforms.
For advanced setups, enable multi-currency support and custom parameter mapping. Each setting impacts how RedTrack processes conversion data from affiliate networks.
RedTrack’s Offer Setup: Complete Configuration Guide 🎯
Affiliate tracking starts with proper offer configuration in RedTrack.
- Start by accessing Offers tab and selecting ‘Create New Offer‘ for initial setup.
- Begin by entering the offer name and selecting the offer source from connected networks. Input affiliate URL with required trac king parameters – add {clickid} macro at URL end for accurate conversion matching.
- Set default conversion revenue and status for consistent tracking. Configure caps based on daily unique visits, clicks, or total conversions if the network requires limitations.
- For advanced tracking, set up CAPI integration through pixel IDs from Facebook or Snapchat. This enables precise attribution tracking across social platforms.
RedTrack’s tracking system supports multiple payout models including CPA, RevShare, and hybrid structures. Each offer connects directly with network postbacks for real-time conversion data.
After configuration, RedTrack generates unique tracking parameters automatically. These ensure accurate data flow between traffic sources and affiliate networks.
RedTrack Campaign Creation: Step-by-Step Guide 🎯
Creating new campaigns in RedTrack’s tracking platform follows a structured process.
- Start by accessing the Campaigns tab and clicking the “Create New Campaign” button.
Custom domains achieve 25% better click-through rates than default tracking domains.
- Begin with naming campaign and selecting traffic source. Add tracking domain from available options – custom domain recommended for brand consistency. Choose a cost model based on campaign type (CPC, CPM, or CPA).
- Next, select funnel type: single landing, multiple landing, or direct-to-offer. For conversion tracking, add landing pages and offers through funnel builder. Each element supports weight distribution for traffic splitting.
- Server-side tracking activates automatically after saving campaign settings. Copy generated tracking URL for ad network implementation. RedTrack’s campaign monitoring begins tracking clicks, costs, and conversions immediately after first click.
- Final step: Configure redirect settings based on traffic requirements. Hidden referrer options protect traffic sources while maintaining accurate data collection.
RedTrack’s Landing Page Setup: Quick Configuration Guide 🎨
- Adding landing pages in RedTrack requires proper tracking configuration. Start by accessing the Landers tab and selecting ‘Create New Lander‘ option.
Pre-landers often increase conversion rates by 15-20% through better visitor qualification.
- Choose the lander type from available options: standard landing, pre-landing, listicle landing, or listicle pre-landing. Each type supports different visitor flow patterns.
- Input landing page URL into main field. Select preferred tracking domain from connected options or add new domain. RedTrack provides free SSL certificates for secure tracking.
- Enter click URL destination – either direct offer links or next funnel step. For multi-step funnels, add intermediate pages as needed.
- Set custom parameters for advanced traffic routing. Add UTM tags, custom variables, or dynamic tokens for granular data collection.
- Configure pixel placement and event tracking settings. RedTrack supports both JavaScript and server-side implementation methods.
After saving, RedTrack generates unique tracking links automatically. Monitor page performance through real-time analytics dashboard.
RedTrack’s Funnel Creation Guide: Step-by-Step Setup 🔄
- Creating marketing funnels in RedTrack starts with accessing funnel templates. Media buyers select ‘Create New Funnel‘ from the main dashboard for quick setup.
Multi-landing page funnels show 35% higher conversion rates than single page setups.
- For proper funnel tracking, enter campaign title and choose template type: single landing, multiple landing, or direct offer. RedTrack’s tracking system supports various funnel structures based on campaign needs.
- Add landing pages through URL input or hosted options. Performance marketers can include multiple pages for split testing. Each page receives unique tracking parameters automatically.
- Connect offers to funnel endpoints through direct links or postback URLs. RedTrack’s conversion tracking matches sales across different funnel paths. Final step involves saving funnel configuration for immediate campaign deployment.
RedTrack Pricing Plans: Choose Your Perfect Fit 💰
RedTrack offers three main plans with different campaign tracking capabilities and event limits.
| RedTrack Pricing Plan | Monthly Price | Annual Price | Key Feature |
|---|---|---|---|
| Solo Plan | $149/month | $1490/year | 3M events/month |
| Team Plan | $399 | $3990/year | 10M events/month |
| Custom Plan | Contact Sales | Contact Sales | Unlimited events |
💡 Value Note: Annual plans save 2 months of costs
RedTrack’s pricing scales with business growth, making it suitable for both starting marketers and large agencies. Each plan includes core tracking features with optional add-ons for specific needs.
RedTrack’s Data Accuracy and Privacy
Privacy compliance stands as a core feature in modern ad tracking. RedTrack handles data protection through advanced first-party tracking and secure storage methods.
RedTrack hashes all personal data before storage, making it non-readable while maintaining 100% tracking accuracy.
| Privacy Feature | Implementation | Benefit |
|---|---|---|
| PII Handling | Auto-hashing | GDPR Compliant |
| Data Storage | First-party | Cookie-proof |
| IP Protection | Last octet removed | Privacy-safe |
Server-side tracking works without storing personal information. When collecting conversion data, RedTrack automatically hashes sensitive details like emails and phone numbers.
This process happens before any information reaches RedTrack’s system, ensuring complete data privacy.
GDPR compliance comes built into RedTrack’s core functions. Marketing teams can track campaigns while following strict European privacy laws.
Plus, RedTrack gives full control over data – users can request deletion or export at any time. Cookieless tracking ensures accurate data even as browsers phase out third-party cookies.
Through first-party data collection and secure APIs, RedTrack maintains precise tracking without compromising user privacy.
RedTrack Integration With Other Platforms
RedTrack offers seamless integration with various platforms, enabling advertisers, affiliates, and marketers to simplify their workflows and optimize campaign performance.
Below is a detailed breakdown of the key integrations RedTrack supports:
| Integration Type | Supported Platforms | Key Features |
|---|---|---|
| Ad Networks | Google Ads, Facebook Ads, TikTok Ads, Bing Ads | Real-time cost updates, conversion data sharing, campaign management, offline conversion uploads |
| Affiliate Networks | ClickBank, Other Affiliate Networks | S2S postbacks, integration templates, accurate funnel tracking, anonymized PII data |
| E-commerce Solutions | Shopify, WooCommerce, PrestaShop | Private apps/plugins, sales-to-campaign matching, conversion data syncing across channels |
| CRM/Contact Management | ClickFunnels, Konnektive CRM, HubSpot | API-based conversion tracking, larger payload data, automation with webhooks |
| Analytics Tools | Google Analytics, Google Data Studio | Direct conversion data export, advanced reporting, customizable templates |
How RedTrack Integration Works
RedTrack’s integration capabilities are designed to supercharge your marketing efforts. For instance, connecting to Google Ads allows you to update campaign costs in real-time and manage bids based on conversion data. Similarly, Facebook Ads integration supports multiple business managers and ad accounts, ensuring precise campaign optimization.
For e-commerce platforms like Shopify and WooCommerce, RedTrack provides private apps that simplify sales tracking and conversion data syncing, ensuring your ads reach the right audience.
Key Benefits of RedTrack Integration
By integrating RedTrack with your preferred platforms, you can increase your ROI and take your marketing campaigns to the next level. 🚀
Top RedTrack Alternatives for Performance Marketing 🔄
While RedTrack serves as a reliable performance tracking platform, several alternatives match or exceed its capabilities. Here are three leading ad tracking solutions worth considering.
1. Voluum
Voluum stands out in campaign monitoring with superior traffic distribution and automation features. Its server-side tracking achieves 99.9% accuracy across multiple ad networks. For media buyers managing complex campaigns, Voluum’s drill-down reporting shows granular data about every click and conversion. The platform handles multi-currency tracking and includes advanced fraud prevention.
2. AnyTrack
AnyTrack focuses on simplified conversion tracking and quick implementation. The platform excels in marketing attribution, connecting directly with Facebook’s Conversion API and Google Analytics. Its performance analytics system processes data faster than traditional tracking tools, making it ideal for marketers needing quick insights.
3 . WeCanTrack
WeCanTrack specializes in affiliate marketing tracking with 350+ network integrations. The platform’s conversion data tracking works across different time zones and currencies. For performance marketers managing multiple affiliate programs, WeCanTrack’s automated reporting saves hours of manual work.
FAQs Related to RedTrack
What security measures does RedTrack implement for protecting sensitive conversion data?
RedTrack encrypts all personal data, hashes sensitive information, and complies with GDPR/CCPA requirements. Data protection includes IP anonymization and secure API connections.
How frequently does RedTrack update campaign costs from different advertising networks?
Cost tracking updates every 30 minutes on basic plans, with options for 15 and 5-minute frequencies on higher tiers through direct API connections.
How does RedTrack support multi-currency tracking for international campaigns?
The platform converts costs and revenue between currencies automatically. Performance metrics stay consistent across different payment systems.
What options does RedTrack provide for custom reporting and data visualization?
Users can create custom views, templates, and comparison reports. Performance analytics include trend lines and up to 5 levels of data breakdown.
What automation rules does RedTrack provide for optimizing ad spend efficiency?
The platform includes stop rules, budget controls, and smart traffic distribution. Campaign automation helps prevent overspending and scales winning campaigns.
What API access does RedTrack provide for custom integration development?
Enterprise users get dedicated API endpoints and full access for custom tracking solutions.
What custom domain options does RedTrack provide for tracking implementation?
Users can add multiple tracking domains with free SSL certificates for secure campaign tracking.
How does RedTrack support cross-device tracking for accurate conversion attribution?
The platform uses multiple data points to match users across devices. Attribution modeling maintains accuracy without relying on cookies.
Should You Choose RedTrack For Tracking?
Accurate ad tracking data drives profitable campaigns. RedTrack’s performance platform processes over 1 billion events daily, helping media buyers cut ad waste by 35%.
RedTrack’s conversion tracking system matches 100% of sales through server-side integration. Campaign automation saves 4-6 hours daily, while real-time monitoring spots winning ads within 5 minutes of data updates.
For affiliates managing multiple offers, RedTrack’s traffic distribution system routes clicks based on 20+ variables. Multi-channel attribution tracks customer paths across devices, while RedTrack’s fraud prevention blocks bad traffic automatically.
RedTrack’s analytics dashboard handles complex campaigns through 200+ direct API connections. With 60,000+ accounts tracking $2 billion in revenue, RedTrack’s tracking software proves reliable for performance marketers worldwide.
Want to improve your campaign performance with RedTrack’s tracking tools?
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