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Adsterra Review 2026: Is it the Best Ad Network?

Adsterra Review

Adsterra review time! If you’re an affiliate marketer or media buyer searching for a solid ad network, Adsterra might catch your eye. Adsterra has grown into a major player, connecting over 36,000 publishers with 15,000+ advertisers

Adsterra Logo

What sets Adsterra apart? For starters, they serve up a whopping 35 billion ad impressions monthly across 248 countries. That’s some serious reach. Plus, they offer a variety of ad formats like Popunders, Social Bar, In-Page Pushes, and Interstitials to suit different needs.

Adsterra prides itself on a “Partner Care” approach, providing personalized support to help both publishers and advertisers succeed. They also boast competitive payouts and a user-friendly platform.

So, is Adsterra right for you? It depends on your goals, but many marketers find it a valuable alternative to mainstream networks, especially for those seeking flexibility or higher payouts.

What is Adsterra and How Does It Work?

Adsterra

Adsterra functions as a global advertising network connecting advertisers with publishers. As a leading ad platform, it serves over 35 billion ad impressions monthly with 70% coming from mobile traffic.

Adsterra helps media buyers reach targeted audiences while enabling website owners to earn through various monetization methods.

Key aspects of Adsterra include:

  • Connects 15,000+ brands and affiliates with 36,000+ direct publishers🌐
  • Supports multiple pricing models including CPM, CPC, and CPA💰
  • Delivers 1.5 billion conversions annually with up to 20% CTR📱
  • Employs three-level anti-fraud system to ensure genuine traffic🛡️
  • Provides smart algorithms for optimal ad matching📊

Publishers can monetize websites without minimum traffic requirements, while advertisers benefit from precise targeting options. Adsterra’s Partner Care approach includes 24/7 support and personal account managers.

Why choose Adsterra? Its combination of high CPM rates, multiple ad formats, and timely payments makes it ideal for both sides of advertising. For affiliate marketers, it offers quality traffic sources particularly effective for VPN, iGaming, and software verticals.

Adsterra‘s Ad Formats That Drive Results

Picking right ad formats can make your site a real goldmine. Adsterra gives publishers several options that actually work:

  • Social Bar – unique format combining push notification style with banner elements. Gets up to 30% higher CTR than standard banners. 
  • In-Page Push – small alerts that appear on the user’s screen even when they’re not browsing. 
  • Popunder – Opens in a new browser tab behind the current page. 
  • In-Page Push – Looks like device notifications but appears on the webpage. No subscription needed unlike regular push ads. Works on all devices including iOS.
  • Native Ads – Blend with website content, looking like recommended articles. Less “ad-like” feeling means higher engagement. Great for content promotion.
  • Banner Ads – Classic display ads in various sizes. Still effective when placed correctly. Lower CPM than other formats.
  • Interstitial Ads – Full-screen ads appearing between content pages. High visibility but should be used carefully to avoid annoying users.
  • Smartlinks – Special URLs that monetize clicks without showing visual ads. Good for social media traffic or email.

Each ad format works differently depending on your goals. Push notifications might bring quick traffic spikes while native ads build longer-term engagement. Mix formats to see what works best for you..

If you’re an advertiser, consider both device types and user behavior patterns in your target countries. Mobile-heavy regions respond better to certain formats than desktop-dominant markets.

How Adsterra Works for Both Sides of Ad Business

Adsterra connects website owners with advertisers in a simple, straightforward way.

  • When joining as a publisher, you’ll add ad code to your site and earn money when visitors see or click ads. No minimum traffic needed to start—perfect for new blogs!
  • On the flip side, advertisers pay only when getting results. You choose between CPM (cost per thousand views), CPC (cost per click), or CPA (cost per action) depending on your goals.

What makes the Adsterra network different? Their anti-fraud system filters bad traffic, keeping campaigns clean. 🛡️

Plus, both sides get personal account managers—something rare with other ad networks. Adsterra is praised on TrustPilot for fast payments and helpful support.

Adsterra Meme

How to Create Your First Campaign on Adsterra

Setting up your first advertising campaign on Adsterra takes just minutes when you follow these simple steps. This guide walks through everything needed to launch successful campaigns on this popular ad network.

  • Step #1: Choose Your Offer

Pick an offer with a simple conversion flow for your first campaign. If unsure what to promote, check Adsterra’s “Offers Wishlist” for high-converting options. Save screenshots of your landing page – you’ll need these during campaign setup.

  • Step #2: Set Up Conversion Tracking

Before creating any campaign, set up proper tracking. Head to “Tracking” in your dashboard, then select “Conversion tracking.” Choose from three postback types – simple postback with payout variable works best for CPA campaigns. Generate your postback URL and add it to your tracking system.

  • Step #3: Create Your Campaign
Adsterra - Create your Campaigns

Click “Campaigns” in the sidebar, then “Create.” Name your campaign and select:

  • Connection type (3G+WiFi, WiFi only, or 3G only)
  • Pricing model (CPM, CPC, or CPA)
  • Ad format (Popunder, Social Bar, Push, etc.)
  • Traffic type (Mainstream or Non-Mainstream)
  • Device type (Mobile or Desktop)
  • Step #4: Add Your URL and Target Countries

Enter your destination URL with tracking parameters. Save screenshots of landing pages – you’ll need these for approval.

  • Step #5: Set Bids and Create Ads
Adsterra - Set Bids and Create Ads

Add your bid for each country. Use Traffic Chart to check competitive bid ranges. For formats like Social Bar or Push, create multiple ad variations using different templates and designs.

  • Step #6: Set Budget and Additional Targeting

Set your campaign budget (unlimited is recommended for testing) and add any additional targeting options like:

  • City or Region
  • Operating systems
  • Days of week
  • Browsers
  • Time ranges
  • Languages
  • Step #7: Submit and Launch

Review all settings on the preview page and click “Create Campaign.” Adsterra’s team will review your campaign, usually approving it within hours if everything meets guidelines.

Start with wider targeting and avoid over-optimization at first. After collecting data, you can create whitelists of top-performing sources and optimize further.

Targeting Options That Hit Your Exact Audience

Finding your ideal customers becomes simple with Adsterra’s targeting options – pinpoint exactly who sees your ads and where.

Geo-targeting lets you pick countries, regions, or even cities where your offers convert best. Got an app that works great in Brazil? Target just Brazilian users and save money.

Device targeting splits traffic by device type, OS, and browser. Run campaigns specifically on Android phones or target only desktop Chrome users.

Connection targeting helps separate WiFi from mobile data users—crucial when promoting large downloads that need fast connections.

Other valuable filters include:

  • Dayparting to show ads only during peak converting hours 📅
  • Carrier targeting to reach users on specific mobile networks 📱

Adsterra’s ad platform makes audience segmentation straightforward without needing a marketing degree to figure it out.

Making Money as a Publisher with Adsterra

Earning money with Adsterra as a publisher starts with a simple registration process. Just submit your website, get approved (usually within 24 hours), and add ad code to your site.

Website monetization through Adsterra works without minimum traffic requirements—perfect for growing blogs and small sites. Once approved, you’ll access various ad formats that pay differently based on your traffic sources.

CPM rates vary by country, with US traffic earning $2-$8 per 1000 views while tier 3 countries bring $0.30-$1.50. Mobile traffic typically earns 70% of what desktop traffic brings.

Payment methods include PayPal, digital currencies, Paxum, Webmoney, and bank transfers. Minimum payouts start at just $5 for some methods, making it accessible even for beginners.

What makes Adsterra network stand out from other ad networks? Payments happen every two weeks—not monthly like competitors. Plus, you get a personal account manager who helps optimize your ad placements for maximum revenue.

Case Study: How We Generated $2,800 Monthly with Adsterra

After struggling with low ad revenue from several networks, our team decided to test Adsterra on a portfolio of entertainment websites. Initial setup took less than 10 minutes with instant approval.

First week earnings reached $320 using a combination of Popunder ads and Social Bar formats across 5 websites with approximately 120K monthly visitors. By week four, revenue jumped to $700 as our team optimized ad placements and focused on mobile traffic.

Within 90 days, monthly earnings hit $2,800 with Social Bar proving most effective with a 3.2% CTR – significantly higher than industry averages. Anti-adblock technology recovered about 32% of previously lost revenue.

Key success factors included:

  • Placing Social Bar ads in high-engagement areas (mid-article)
  • Testing different ad placements weekly
  • Focusing content on high-CPM niches (tech reviews, VPN guides)
  • Optimizing for mobile users (70% of traffic)

CPM rates varied by country, with US traffic earning $2.10-$2.40 while Asian traffic brought $0.70-$0.90. Overall, Adsterra’s ad formats delivered 37% higher earnings compared to previous networks used.

Best Verticals and Offers on Adsterra

When it comes to advertising offers, success with Adsterra depends on choosing the right verticals. Some niches simply perform better than others on this platform.

VPN offers rank among top performers in Adsterra network. Users actively click and convert on privacy tools, with conversion rates averaging 3-5% compared to industry standard of 1-2%.

iGaming promotions also shine bright, especially mobile games and online casino offers. These typically generate CTRs of 0.8-1.2% – roughly double standard display ad benchmarks.

Other profitable verticals include:

VerticalPerformance LevelBest Ad Format
🛡️ VPN/SecurityVery HighPush & Social Bar
🎮 GamingHighPopunder 
📱 App InstallsHighIn-Page Push
🛒 E-commerceMediumSocial Bar

Software downloads work well through direct link formats. Utility apps, antivirus tools, and cleaning software convert particularly well.

Dating offers perform decently but require careful compliance with ad policies. Adult-oriented content needs proper age verification.

Disclaimer:

Results vary based on creatives, landing pages, and targeting. Test multiple approaches before scaling any affiliate campaign.

Payment Methods: Getting Your Adsterra Earnings

Getting paid promptly matters to both advertisers and publishers. Adsterra handles payments reliably with multiple options to suit different needs.

Publishers receive earnings every two weeks on a NET-15 schedule – faster than monthly payments offered by competing ad networks. Minimum withdrawal thresholds vary by payment method:

  • Webmoney: $5 minimum
  • Paxum: $5 minimum
  • PayPal: $25 minimum
  • Local currencies: $25
  • Digital currencies: $100 minimum
  • Wire: $1000 minimum

Referral program adds extra income – earn 5% of referred publishers’ earnings for life. This passive income builds up over time as your referrals grow.

Advertisers fund accounts starting at $100 minimum deposit. Payment options include bank cards, digital currencies, PayPal, Paxum and wire transfers. Funds appear instantly except for wire transfers (1-3 business days).

CPM rates stay competitive across all regions, with publishers reporting 15-30% higher rates compared to similar networks, especially for tier 2 and tier 3 country traffic.

Pros & Cons of Adsterra

Pros
  • Multiple ad formats including Popunder, Social Bar, In-Page Push Ads, Banner Ads, Native Ads, and Interstitials.
  • Low minimum payout threshold starting at $5 for some payment methods.
  • No minimum traffic requirements for publishers.
  • 100% fill rate and Anti-AdBlock feature that can increase revenue by up to 35%.
  • Three-level security system for fraud protection.
  • Flexible referral program allowing publishers to earn 5% extra.
  • Multiple payment options including PayPal, Webmoney, Paxum, Wire, and cryptocurrency.
  • Earn without a website with Smartlink.
Cons
  • Some payment methods require documentary confirmation.
  • Reports of malware redirects and inappropriate content from some users.
  • Ads placed in the header may affect all pages on a website.
  • Potential issues with ads triggering antivirus warnings or redirecting users to gambling sites

Common Mistakes to Avoid with Adsterra

Newcomers often make several errors when starting with Adsterra. Fixing these issues improves campaign performance dramatically.

  • First mistake: Wrong frequency capping settings lead to audience burnout. Start with 1 ad per 3 pages viewed, then adjust based on results. Too many ads annoy visitors and increase bounce rates.
  • Second issue: Poor geo-targeting wastes budget on low-converting regions. Focus on 3-5 countries per campaign instead of going worldwide.

Why not try these solutions instead: 🔍

  • Test different ad formats with small budgets before scaling up ✅
  • Create separate campaigns for mobile and desktop traffic sources ✅
  • Use proper tracking pixels to measure actual conversions ✅

Another common error involves ignoring dayparting options. Some offers convert better during specific hours, so running ads 24/7 wastes money during low-performing times.

Affiliate marketers sometimes pick wrong verticals for specific countries. Finance offers work well in tier-1 countries while gaming and utility apps perform better in emerging markets.

Publishers make mistakes too by placing ads in spots that hurt user experience, causing higher bounce rates.

FAQs Related to Adsterra

What are the minimum payout thresholds for different payment systems?

Minimum payout thresholds vary: $5 for Webmoney and Paxum, $25 for PayPal and local currencies, $100 for digital currencies, and $1000 for wire transfers. Adsterra processes payments biweekly on the 1st-2nd and 16th-17th of each month.

How does Adsterra calculate and optimize eCPM rates?

Adsterra uses a modern eCPM model considering views, clicks, and conversions. Their smart algorithms analyze historical data to set competitive rates that maximize publisher revenue.

What minimum traffic requirements does Adsterra have for publishers?

Adsterra has no minimum traffic requirements for publishers to join. Websites can start monetizing traffic immediately after approval regardless of their visitor volume.

Can publishers monetize social media traffic with Adsterra’s Smart Direct Link?

Yes, Adsterra’s Smart Direct Link allows monetization of social media traffic without visual ads, using a unique URL for various platforms.

Can advertisers target specific geographic regions through Adsterra campaigns?

Yes, Adsterra targeting allows advertisers to reach specific countries, regions, or cities across 248 territories worldwide.

Are there any self-serve tools available for campaign optimization on Adsterra?

Adsterra provides self-serve tools like Custom Bid, Pricing Tokens, and Smart CPM for campaign optimization.

Is Adsterra the Ultimate Ad Network in 2026?

Adsterra stands as a solid advertising platform for both sides of the market. With seven ad formats and coverage across 248 countries, it gives media buyers plenty of options to reach target audiences.

Publishers benefit from the $5 minimum payout and anti-adblock technology that recovers lost revenue. The CPA Goal feature helps advertisers maintain profitable campaigns while the Partner Care approach provides hands-on support.

Traffic quality remains consistent across verticals like iGaming, dating, and software. The platform’s security measures keep both advertisers and publishers protected from fraud.

For those seeking an alternative to mainstream networks, Adsterra delivers reliable performance without excessive restrictions on verticals. The self-serve platform makes campaign setup quick while advanced tools satisfy experienced marketers.

Have you tried running campaigns on multiple networks to compare results with Adsterra?

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