Pinterest has 578 million monthly active users spending serious time planning purchases, discovering brands, and turning ideas into reality. Here’s what makes those Pinterest Statistics matter for your marketing strategy in 2026.
With $4.2 billion in ad revenue projected for 2026 and Gen Z now claiming 42% of the user base, this visual discovery platform is printing money for smart brands.
We’ve pulled together fresh Pinterest Statistics covering user growth, shopping behavior, revenue trends, and demographic shifts.
Key Pinterest Statistics for 2026
Pinterest User Growth Statistics in 2026
The number of monthly active users (MAUs) is a primary metric for gauging a platform’s reach and relevance. Pinterest has demonstrated consistent expansion in 2026, particularly in international markets.
| Year | Global Monthly Active Users (in millions) |
|---|---|
| 2022 | 445 |
| 2023 | 498 |
| 2024 | 518 |
| 2025 | 578 |
This steady growth underscores Pinterest’s increasing global footprint and its ability to attract new audiences worldwide.
Pinterest Demographics Statistics: An In-depth Look
Understanding the Pinterest demographics is essential for creating effective marketing campaigns. The platform has a distinct audience profile that is valuable for brands in numerous sectors.
In the United States, a key market, one in three users has a household income exceeding $100,000, indicating significant spending power.
The demographic data reveals a platform with a high-value, female-skewed audience that is also becoming more popular with younger generations and men.
Pinterest Revenue and Financial Performance
Pinterest has built a strong business model around its visual discovery engine, showing impressive financial growth. The platform’s revenue figures reflect its successful monetization strategy.
| Year | Annual Revenue (in billions) |
|---|---|
| 2022 | $2.8 |
| 2023 | $3.06 |
| 2024 | $3.33 |
| 2025 | $4.2 (projected) |
These financial indicators point to a healthy and growing business that offers substantial opportunities for advertisers.
Pinterest Advertising Statistics and Trends
The platform’s advertising tools are a core component of its business, allowing brands to connect with users who are actively seeking ideas and products. Pinterest advertising statistics show a robust and effective ecosystem.
The advertising data shows that Pinterest is a high-performing channel for marketers looking to drive both awareness and sales.
Pinterest for E-commerce and Shopping Behavior
Pinterest serves as a unique bridge between inspiration and purchase, making it a central hub for social commerce. User behavior on the platform is highly geared toward shopping and discovery.
The high commercial intent of users makes Pinterest an indispensable tool for e-commerce businesses and direct-to-consumer brands.
The Role of Visual Search and AI on Pinterest
Visual search and artificial intelligence are at the heart of the Pinterest experience, helping users find what they are looking for with remarkable accuracy. This technology is a key differentiator for the platform.
- Pinterest Lens, the platform’s visual search tool, processes hundreds of millions of searches each month.
- The Pinterest algorithm uses AI to personalize home feeds, ensuring users see relevant and inspiring content.
- AI also powers Answer Engine Optimization (AEO) on the platform, allowing it to provide visual answers to user queries, moving beyond simple keyword matching.
- For advertisers, AI helps optimize ad delivery and improve targeting, leading to better campaign performance.
This focus on advanced technology enhances the user experience and provides more effective tools for marketers.
Pinterest Mobile Usage Statistics
The vast majority of Pinterest users access the platform through mobile devices. This behavior shapes how content is consumed and created.
The dominance of mobile usage means that a mobile-centric strategy is essential for anyone looking to engage with the Pinterest audience.
Pinterest for Business and Marketing Statistics
Businesses of all sizes use Pinterest to reach new customers and drive sales. The platform offers a range of tools and features specifically for brands.
These Pinterest marketing stats confirm that the platform is a fertile ground for businesses to grow their audience and revenue.
Pinterest Global Reach and Market Penetration
While founded in the US, Pinterest is a truly global platform with a majority of its users located abroad. Its international growth is a key part of its ongoing success story.
- Pinterest is the 14th largest social network in the world by the number of active users.
- It ranks as the 10th largest social platform globally (excluding China) when measured by advertising reach.
- Outside of the US, Brazil is the second-largest market with approximately 39 million users, followed by Mexico with 25 million.
- 84% of the platform’s total user base is now outside of the United States, highlighting its widespread international adoption.
The platform’s global reach offers advertisers the ability to connect with diverse audiences in many different countries.
Content, Engagement, and Usage Trends
The content on Pinterest provides a window into the interests and aspirations of its global user base. Engagement metrics show a highly active community.
Users are consistently saving, sharing, and acting on the content they find.
These trends highlight a platform where users are not just passive consumers but active curators of ideas and inspiration.
Is Pinterest Useful for B2B Marketing?
While often seen as a B2C platform, Pinterest holds untapped potential for B2B marketers, especially those in creative and visual industries. The platform’s audience includes many professionals seeking ideas and solutions.
B2B brands can find a valuable niche on the platform.
- Many users on Pinterest are small business owners, freelancers, and professionals looking for business-related inspiration, from office design to marketing strategies.
- 24% of PPC marketers use Pinterest for their campaigns, indicating its relevance in the digital advertising space.
- Content such as infographics, case studies presented visually, and industry trend reports can perform well.
- B2B companies in sectors like graphic design, marketing, and event planning can use Pinterest to showcase their portfolios and attract clients.
Though not a traditional B2B channel, Pinterest can be an effective tool for building brand awareness and reaching a professional audience in a less saturated environment.
Pinterest Predicts: A Look into Future Trends
The annual “Pinterest Predicts” report has become an influential tool for marketers and creators. It analyzes search data to forecast trends for the upcoming year.
This forecasting ability makes Pinterest a valuable partner for businesses looking to stay ahead of consumer tastes.
Conclusion
Pinterest keeps expanding with no signs of stopping. With 97% of searches being unbranded and users spending 2x more on shopping than other platforms, opportunities for brands are massive here.
Add 84% of users living outside America and you’ve got a truly global marketplace hungry for fresh ideas. Will your brand be among those Pins getting saved 1.5 billion times weekly?
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