Hey there, affiliate marketers! I’m Ali—a top affiliate marketer and the proud owner of AFFiNCO, an Affiliate agency I’ve been running for the past 10 years. Today, I’m excited to bring you a detailed, no-nonsense comparison of two powerhouse affiliate tracking tools: RedTrack and BeMob. If you’re serious about optimizing your campaigns and boosting your ROI, this post is for you.
Tracking is the lifeblood of affiliate marketing. It’s how we figure out what’s working, what’s not, and where to put our money next. With so many tools out there, picking the right one can feel overwhelming.
Comparing RedTrack vs BeMob
We’ve evaluated RedTrack and BeMob alongside other leading affiliate tracking platforms. You might be surprised to learn that both tools have gained significant traction among affiliate marketers worldwide, despite their unique strengths and trade-offs.
RedTrack vs BeMob
(4.7 out of 5)
(4.3 out of 5)
Why Affiliate Tracking Tools Matter?
Before we get into the specifics of RedTrack and BeMob, let’s talk about why affiliate tracking tools are non-negotiable. These platforms help you monitor your traffic, attribute conversions, and analyze campaign performance—all in one place.
Here’s why they’re essential:
With privacy laws tightening (think GDPR and CCPA) and third-party cookies fading away, picking a tracker that adapts to these changes is critical.
Meet RedTrack and BeMob 🏆
RedTrack: The Advanced Player
Launched in 2015 from Lithuania, RedTrack has earned a solid reputation among affiliate marketers, media buyers, and agencies. It’s built for those who crave detailed insights and powerful automation, making it a favorite for complex, high-volume campaigns.
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BeMob: The Accessible Upstart
BeMob is newer to the scene but has quickly gained traction, especially with beginners and small businesses. Its standout feature? A free plan that lets you test the waters without spending a dime. It’s simple, intuitive, and budget-friendly.
Both tools aim to solve the same problem—effective campaign tracking—but they approach it differently. Let’s break it down.
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Feature Comparison: RedTrack vs BeMob
This is where we get into the details. I’ve compared RedTrack and BeMob across the features that matter most to affiliate marketers: tracking, reporting, automation, integrations, usability, support, and pricing.
Tracking Capabilities
Effective tracking forms a marketing campaign foundation. Both platforms offer different approaches to data collection.
RedTrack
RedTrack uses server-to-server (S2S) tracking, a method that sends data directly between servers instead of relying on browser-based cookies. This makes it more reliable, especially as ad blockers and privacy updates disrupt traditional tracking. It also supports Conversion API (CAPI) for platforms like Facebook, Google, and TikTok, ensuring accurate data collection in a cookieless world.
BeMob
BeMob offers cookieless tracking, which aligns with privacy regulations and works well across multiple ad formats—Native Ads, Push Ads, Pop Ads, Social, Video, and more. While it’s effective, it doesn’t match the precision of RedTrack’s S2S approach.
Winner: RedTrack for accuracy; BeMob for versatility.
Reporting and Analytics
Campaign data guides optimization decisions. Each platform presents insights differently.
RedTrack
RedTrack’s reporting is a goldmine. It tracks over 20 parameters (like source, geo, device) and calculates 30+ metrics (think ROI, EPC, CR). You get multi-touch funnel reports and customer journey insights—perfect for digging into what drives conversions.
BeMob
BeMob keeps it simple with real-time reporting. You can slice data by traffic source, offer, or location. It’s not as detailed as RedTrack, but it’s fast and covers the basics most marketers need.
Winner: RedTrack for depth; BeMob for speed.
Automation
Marketing automation reduces manual work. Both tools offer different automation capabilities.
RedTrack
RedTrack’s automation is a standout. You can set custom rules to pause campaigns, adjust bids, or send alerts based on performance triggers. It’s a time-saver for managing large-scale efforts.
BeMob
BeMob offers basic automation, like traffic distribution rules to route clicks to top-performing offers. It’s functional but lacks the flexibility of RedTrack.
Winner: RedTrack hands down.
Integrations
Platform connections improve tracking value. Integration breadth varies between services.
RedTrack
With 200+ integrations, RedTrack connects to ad networks, affiliate networks, CRMs, and e-commerce platforms. As a Meta Business Partner, it’s a top pick for anyone running Facebook or Instagram ads.
BeMob
BeMob integrates via API and Zapier, supporting a solid range of traffic sources and ad formats. It’s not as extensive as RedTrack but gets the job done for most users.
Winner: RedTrack for breadth; BeMob for simplicity.
Ease of Use
Interface design impacts daily workflow. Learning curves differ between platforms.
RedTrack’s packed with features, which means it takes time to learn. The interface is clean and customizable, and there’s a mobile app for on-the-go access. Video tutorials help, but it’s not plug-and-play.
BeMob is built for beginners. Its dashboard is straightforward, and prebuilt templates get you started fast. No steep learning curve here.
Winner: BeMob for newbies; RedTrack for pros who don’t mind the setup.
Attribution Models and Multi-Touch Tracking
Attribution is where the rubber meets the road—knowing which touchpoints drive conversions can make or break your campaigns. Let’s see how these platforms handle it.
RedTrack
- Models: First-click, last-click, linear, and custom multi-touch options.
- Technical Edge: Tracks up to 20 touchpoints per user journey with server-side precision.
- Engaging Hook: Ever wondered if your email follow-up sealed the deal? RedTrack’s multi-touch mapping shows you the full story.
BeMob
- Models: Last-click only—keeps it simple but limited.
- Technical Edge: Relies on click IDs, capping touchpoint depth at 1-2 hops.
- Engaging Hook: BeMob’s like a snapshot—great for quick wins, but you’re blind to the bigger picture.
Winner: RedTrack—deeper insights for complex funnels.
Server Infrastructure and Uptime Guarantees
Your tracker’s servers are its heartbeat—downtime or lag can tank your campaigns. Let’s peek under the hood.
RedTrack
BeMob
Winner: RedTrack—rock-solid reliability.
API Power and Automation Capabilities
Automation is the secret weapon of scaling—how much can these platforms offload your grunt work?
RedTrack
- API: Full-featured—create campaigns, pull stats, and adjust settings programmatically.
- Rate Limits: 1,000 requests/minute—handles heavy automation.
- Engaging Twist: RedTrack’s API is like hiring a robot assistant—set it and forget it.
BeMob
- API: Basic—fetch data and manage campaigns, but fewer endpoints.
- Rate Limits: 200 requests/minute—fine for light tasks.
- Engaging Twist: BeMob’s API is more like a helpful intern—useful, but needs supervision.
Winner: RedTrack—automation beast mode.
Mobile Tracking and App Campaign Support
Mobile’s eating the world—can these trackers keep up with app installs and in-app events?
RedTrack
- Capabilities: Tracks app installs, in-app events, and mobile web with SKAdNetwork support.
- Parameters: Device ID, OS version, app bundle ID—granular to the core.
- Engaging Angle: RedTrack’s your mobile maestro—orchestrating app data like a pro.
BeMob
- Capabilities: Basic mobile web tracking; no native app or SKAdNetwork integration.
- Parameters: Limited to click-level data—misses the app deep dive.
- Engaging Angle: BeMob’s stuck in the shallow end while mobile campaigns swim past.
Winner: RedTrack—mobile mastery unlocked.
Redirect Speed and Click Loss
Every millisecond counts—slow redirects mean lost clicks and wasted ad spend. Let’s clock their speed.
RedTrack
- Redirect Time: 50-80ms globally—blazing fast thanks to CDN optimization.
- Click Loss: Under 0.5%—near flawless delivery.
- Engaging Beat: RedTrack’s redirects are Usain Bolt—nobody’s catching up.
BeMob
- Redirect Time: 100-150ms—respectable but lags behind.
- Click Loss: Around 1-2%—small, but it adds up on big budgets.
- Engaging Beat: BeMob’s a steady jogger—reliable, but not breaking records.
Winner: RedTrack—speed demons win.
Server Infrastructure and Uptime
Performance hinges on the backbone. How do RedTrack and BeMob’s servers hold up under pressure?
RedTrack
BeMob
Winner: RedTrack—rock-solid reliability.
Attribution Modeling
Attribution decides how credit’s assigned—critical for ROI analysis. How do they stack up?
RedTrack
- Models: First-click, last-click, linear, time-decay, custom rules.
- Flexibility: Adjust weights per channel or event.
- Engaging Bit: RedTrack’s like a detective—unravels the full story of every conversion.
BeMob
- Models: Last-click only (default), basic multi-touch as add-on.
- Flexibility: Limited tweaking options.
- Engaging Bit: BeMob’s more like a snapshot—quick but lacks depth.
Winner: RedTrack—attribution mastery.
Traffic Distribution and Load Balancing
Splitting traffic smartly can optimize campaigns. What’s their approach?
RedTrack
BeMob
Winner: RedTrack—superior control.
Reporting Latency and Granularity
Fast, detailed reports fuel quick decisions. How do they deliver?
RedTrack
BeMob
Winner: RedTrack—faster, deeper insights.
Pricing
| Feature | RedTrack | BeMob |
|---|---|---|
| Entry Plan | $149/month (Solo, 3M events) | $0/month (Free, 100K events) |
| Mid-Tier Plan | $399/month (Team, 10M events) | $49/month (Professional, 1M events) |
| High-Tier Plan | Custom (100M+ events) | $249/month (Business, 10M events) |
| Enterprise Plan | N/A | $499/month (Enterprise, 30M events) |
| Overage Charges | $30/M extra events (Solo), $20 (Team) | $50/M (Pro), $25/M (Business), $20/M (Enterprise) |
| Data Retention | 24 months (Team) | 1 month (Free), 6 months (Enterprise) |
RedTrack: Higher starting cost, but you get advanced features and longer data retention. Overages are reasonable for bigger plans.
BeMob: The free plan is unbeatable for testing, and paid tiers are affordable. Data retention is shorter, though.
Winner: BeMob for budget; RedTrack for value.
A Closer Look: How They Work
Let’s get under the hood of RedTrack and BeMob to see what makes them tick.
Tracking Methods
Tracking methodology affects campaign measurement reliability. Each platform uses different approaches to capture user actions.
RedTrack’s S2S tracking is a server-side solution. Instead of relying on cookies, it uses postback URLs to send conversion data directly from your affiliate network to RedTrack. This bypasses browser restrictions and delivers near-perfect accuracy. Its CAPI support for Meta, Google, and TikTok further boosts reliability by syncing data directly with ad platforms.
BeMob’s cookieless tracking uses unique identifiers (like click IDs) to track users without cookies. It’s privacy-friendly and works across devices, but it can miss some conversions if postback setups aren’t airtight.
Takeaway: RedTrack’s S2S is more precise; BeMob’s cookieless is simpler to implement.
Data Accuracy
Conversion count precision determines campaign ROI calculations. Both trackers handle accuracy challenges differently.
Thanks to S2S and CAPI, RedTrack minimizes data loss from ad blockers or cookie bans. It’s a top choice for marketers who need every click accounted for.
BeMob’s accuracy is solid for most campaigns, but some users report minor discrepancies in conversion tracking. It’s less of an issue for small-scale efforts.
Takeaway: RedTrack wins for precision.
Unique Features
Platform-specific capabilities create campaign management advantages. Each service offers exclusive tools.
RedTrack
BeMob
Takeaway: RedTrack offers more for advanced users; BeMob keeps it practical.
Server Performance
Backend infrastructure affects campaign speed and reliability. Both platforms have been built for scale.
RedTrack: RedTrack uses cloud-based servers with global redirects to reduce latency. It handles millions of events without breaking a sweat, making it ideal for high-traffic campaigns.
BeMob: BeMob’s cloud infrastructure is fast and reliable, with 10+ server locations. It’s built to scale, though some users note occasional slowdowns during peak usage (Trustpilot feedback).
Takeaway: Both perform well; RedTrack edges out for massive scale.
Real-World Use Cases
So, which tool fits your needs? Let’s match them to different affiliate marketing scenarios.
1. Beginners and Solo Marketers
2. Small Businesses
3. Advanced Marketers
4. Agencies
5. Meta Ad Users
Pros and Cons
RedTrack Pros and Cons
BeMob Pros and Cons
Final Thoughts: Which Should You Choose?
Both are solid affiliate trackers, but your choice depends on where you are in your marketing journey. Running a small side hustle? BeMob’s got you. Scaling a media buying empire? RedTrack’s your tool.
What’s your take? Have you used RedTrack or BeMob? Drop a comment below—I’d love to hear your experiences! And if you found this guide helpful, share it with your fellow marketers on AffMaven. Happy tracking, and here’s to crushing your next campaign!
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